The Rainbow is regarded as an auspicious omen. Farmers see the Rainbow and start ploughing their fields — they read in it the message about rains to come. It is thus a symbol of hope, a harbinger of peace.

Men see co-operation in its multi-colored pattern, each color blending with the other to make one harmonious whole — ultimately an all-pervading harmony, unity in diversity. The seven hues, when blended together, reunite to present pure, unstained white effulgence. Thus it stands for purity, truth and righteousness.

Like the Rainbow, Co-operation brings hope to the depressed, achieves harmony among diverse interests, and offers the promise of an ultimate and universal peace.

Co-operators, by their own effort and inspired by a sense of fraternity, equity and love of social justice, strive to remedy the past and create a new economic system — one in which capital plays the role of servant instead of master, and human dignity is given the pride of place.